Olivia Mulder's Portfolio

Root Lore is a video series I concepted, outlined, and creative directed for Root Financial, giving the firm’s advisors a space to share their own stories: why they joined Root, what they believe about money, and why the firm was started in the first place. In an industry where trust is everything, the series pulls back the curtain and shows the real humans behind the brand. The result is storytelling that builds loyalty by letting audiences see their own values reflected back.

Agency: Objective Brand