Video, Finance
In my current position at Objective Brand, I wrote the script for Root Financial’s brand manifesto video, Live More—a powerful storytelling piece that redefines the purpose of retirement planning. Rather than focusing on numbers, the manifesto centers on Root’s belief that money is simply a tool to help people live more meaningful, fulfilling lives.
The script captures the firm’s human-first philosophy and encourages viewers to prioritize what matters most: time, people, and living with purpose.
Agency: Objective Brand
Creative Director: John Scianna
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Role Senior Copywriter
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For Root Financial / Objective Brand
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