Olivia Mulder's Portfolio

As a brand renowned for comfort and quality, it’s fitting that OluKai stepped into the golf space with Aloha Golf. To launch the line, we developed a series of TV spots to drive the campaign, where I led concepting, scriptwriting, and voiceover direction. The key message? OluKai Golf shoes offer such unmatched comfort, you can shift your focus from your feet to your game—and enjoy every moment.

Our team produced two 30-second ads: one highlighting product benefits, the other building brand awareness. Testing revealed the product-focused spot as the standout, allowing us to create a 15-second cut and allocate the full budget behind it.