Campaign, F&B
Campaign Overview
Subway Ad - Philadelphia
Metro Ad - DC
Wheatpasting
Newsprint
Homepage Banner
Social Ad -
Headline: Dipping in gold.
Body: A new nugget calls for new, dunk-worthy sauces.
Social Ad - Headline: Whole grains, herb spice, & everything nice. Body: Our new nugget recipe is as good as gold.
Social Ad - Headline: We Picked a Winner. Body: Our new nugget recipe isn't just good, it's gold.
Vegan fast-casual restaurant HipCityVeg enlisted Cohere to launch their new house-battered nugget recipe and attract customers to their suburban locations. The brand has always embraced nostalgia and crave-worthy plant-based food, which inspired our Good as Gold campaign.
The campaign featured a playful lab testing concept, complete with bold headlines and nostalgic visuals that evoked a sense of familiarity and fun. Unfortunately, the onset of COVID-19 forced us to pause this campaign concept. The silver lining, however, is that we developed a flexible campaign that can adapt to changing circumstances and resonate with audiences over time.
This ensures that when the moment is right, Good as Gold will shine bright, ready to entice customers with the delightful, indulgent flavors of HipCityVeg.
Agency: Cohere
Client: Marquis & Co.
Creative Director: Dylan Garner
Design: Victoria Costa
Photography & Animations: Andre Rucker
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Role Copywriter
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For HipCityVeg
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