Olivia Mulder's Portfolio

The following project is not yet live. This work is conceptual.

The Rittenhouse, an iconic hotel in Philadelphia, sought a brand refresh to escape the confines of “old luxury” and establish a stronger identity. Cohere was engaged to redefine its narrative and visual branding.

We developed a comprehensive strategy and brand identity that leveraged The Rittenhouse’s unique strength: its park-adjacent location and deep connection to the city. The result is a modern luxury aesthetic combined with an authentic story that only The Rittenhouse can tell, positioning it as a distinctive destination that resonates with both locals and visitors alike. This revitalized identity promises to elevate the guest experience and reaffirm the hotel’s status as a beloved Philadelphia landmark.

Agency: Cohere
Client: HHM Hospitality
Creative Director: Dylan Garner
Design: Victoria Costa