Olivia Mulder's Portfolio

Senior Copywriter & Brand Expert

Olivia Mulder's Portfolio

Brand Collateral, Real Estate

Full Newsprint

The Civic is an adaptive reuse development nestled within one of Philadelphia’s oldest medical facilities. In honor of the building’s rich history and its previous role as a civic space, we crafted a brand that is bold, minimalist, and reflective of the surrounding neighborhood.

This newsprint publication embodies the essence of The Civic, showcasing elements inspired by its Brutalist architectural style. Inside, you’ll discover curated playlists that capture the creative spirit of North Philadelphia, interviews with local artists, custom material boards, and much more. This approach offers a refreshing perspective on traditional real estate development collateral, setting The Civic apart as a distinctive and culturally relevant project.

Agency: Cohere
Client: MMPartners
Creative Director: Dylan Garner
Lead Designer: Randi Bellamy
Art Director: Marissa Le
Photography: Saeed Ferguson


Up Next:

Conversion, Retail