Olivia Mulder's Portfolio

City Fitness, a popular gym in Philadelphia, sought our expertise to rebrand their group fitness programs to better compete with boutique studios. We began by creating distinct brand identities for each fitness vertical—Focus, Shift, and Burn—to align with their specific offerings and appeal to a diverse range of fitness enthusiasts.

Following this branding initiative, we launched a new webpage designed to attract potential customers while also retaining existing members. This revamped digital presence not only highlights the unique qualities of each program but also showcases City Fitness’s commitment to providing an engaging and competitive fitness experience. The result is a compelling rebranding that positions City Fitness as a leader in the evolving fitness landscape.

Agency: Cohere
Client: City Fitness
Creative Director: Dylan Garner
Lead Designer: Avery Sohn
Art Director: Marissa Le
Photographer: Ian Shiver
Videographer: Brett Blackwell
Set Design: Laura Weiszer