Olivia Mulder's Portfolio

I developed naming and copywriting for OluKai’s loyalty program, designed to provide consumers with a rewarding shopping experience that offers unparalleled benefits, exclusive opportunities, and a deeper connection to Hawai‘i. The program rollout encompassed a landing page, conversion-focused email series, text messaging campaigns, homepage copy, and more.

Named Holoholo, a Hawaiian colloquialism meaning to “cruise around or do things just for fun,” this program embodies the spirit of leisure and enjoyment. Through Holoholo, OluKai invites customers to embrace a lifestyle of exploration and relaxation, enhancing their connection to both the brand and the beautiful culture of Hawai‘i.

Company: OluKai
Digital Art Director: Dan Mercado