Social Content, Retail
Ulele, one of OluKai’s most popular sandals, is crafted to deliver sneaker-level comfort and support. For this campaign, we spotlighted Ulele as the ultimate post-workout pick, inspired by every athlete’s favorite ritual—après.
“Après (ah-prey): After; a moment of relaxation. When the hard work is done, reach for the comfort of Ulele—the official après sandal.”
Through compelling video content and relatable copy, we successfully positioned Ulele as the go-to style for unwinding in comfort.
Company: OluKai
Creative Director: Matt Lindauer
Art Director: Ryan Baca
Video Direction: Tim Auckshunas / Alec Walsh
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Role Copywriter
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For OluKai
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Type Social / Video
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